Integrating your email marketing campaigns with your social media efforts gets you far more for your small business. Here are 4 ways to start mixing your email marketing and social media:
1) Create a Sign Up call-to-action on your Facebook page – The Facebook call-to-action button should link to any URL destination that aligns with your business goals. If your goal is to grow your email list, this link could direct users to “Sign Up” for your email list. For an example, visit our Facebook page.
2) Add links to social channels in your emails – Always include links to your social channels on everything, including your email marketing campaigns. Linking to your social media channels in your emails makes it easy for your subscribers to find you and follow you.
3) Share your email newsletters to social media – Re-purpose your email newsletters and gain a wider reach by sharing them on your social media channels. Constant Contact’s Social Share feature makes it quick and easy to share an email on Facebook, Twitter and LinkedIn. Add your email newsletters to your social media content calendar.
4) Host a social media contest with an email opt-in – Contests are a great way to grow both your social media following and email list. Use a third-party app like Constant Contact, Woobox or Pagemodo to host a social media contest and include an email opt-in option.
Need further assistance on integrating your email marketing campaign with your social media efforts? Contact us.