Most purchases today begin online. Buyers use the Internet to research and purchase products and services. That’s why it’s imperative that your small business have an online presence. Online marketing for your small business doesn’t have to be complicated or expensive. There are many ways to grow your business online.
Here are 5 online marketing tips for small businesses:
Get found on Google. When people search for you or your services on Google, make sure you can easily be found. One way to do so is to create a Google My Business account. It complements your website by giving your business an online presence on Google and allows you to show up on Google Maps.
Leverage social media. Start sharing, joining discussions and engaging with your audience on social media sites, such as Facebook, Twitter and LinkedIn. Social media is an excellent way to build an online presence and grow a community of fans of your products or services.
Share content on your blog. Blogs are a great way to showcase your expertise and start conversations with online visitors. Be sure to post your blogs to your other marketing channels, such as social media and networking sites. Blog content is also great for search engine optimization (SEO).
Add your business to local directories. Create and verify your business listings on local directory sites, such as YP, Yelp, Angie’s list and Thumbtack. These sites all help drive traffic back to your site and ensure that customers have the correct contact information for your business.
Use online advertising. Get in front of potential customers with online advertising platforms such as Google Adwords, YouTube video ads and Facebook advertising. Advertise locally and be found in more online searches for your keywords or target audience.
As with other marketing efforts, consistency and persistence will lead to online marketing success. The hardest part is often just getting started, so take time to create a game plan and start with one or two tactics that work within your budget.
Want more online marketing tips or need help with your online marketing strategy? Attend one of our free upcoming social media marketing seminars.