When it comes to social media and online marketing, it’s all about “Content, Content, Content!” What you say and how you say it will determine whether you engage your audience and keep them interested.

As you create content for your social networks, email campaigns and online marketing, think about what your customers find interesting, useful and inspiring. Do they love candid photos or prefer helpful links?

Here are 6 best practices for creating compelling content:

Be brief. People like to scan online. Less is more when it comes to online content – and is especially true for mobile viewers. Keep your content short and your call to action prominently near the top.

Be visual. A picture is worth 1,000 words. Beautiful images and eye-catching videos stand out, making them more likely to be seen and shared. Showcase products and services in the best visual way possible.

Be real. Share things you genuinely care about and news that your customers will care about too. Use an authentic voice throughout your content. Let your customer get to know you.

Be consistent. The more regularly you post, the more opportunity you have for connecting with people. Setting a schedule for your posts can also help maximize your time.

Be exclusive. Share exclusive deals with your online audience to keep them interested. Reward your loyal online customers by giving them exclusive access to content or offers.

Be wise. Utilize insights and analytics to learn what works. Replicate your success to get more engagement. Give your customers more of what they love. Avoid posting what they don’t.

The best formula for creating compelling content is to share what your customers find interesting and valuable. Through the content you create, you can become a source that your customers and fans grow to know and trust.

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6 Best Practices for Content Marketing
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