Content curation involves sorting through the huge amount of content available and sharing the best of that content with your followers in a meaningful and organized way. Curating content helps add variety to your network and can provide value to your followers, if done effectively.
Sharing videos, articles, and other content that is relevant to your small business can also help position yourself as a thought leader and expert in your field.
- Find it. Search for articles or content from key influencers or subscribe to leading industry news outlets and trade publications. When searching for content to share, stick to reliable, trustworthy sources.
- Evaluate it. Watch or read the entire piece of content to ensure it is a good fit for your small business and/or industry. Ask yourself if this content is relevant, interesting, and/or useful to your audience.
- Save it. As you identify great content to share, save links to the video, article or media. Spread out curated content by scheduling posts throughout the week. Schedule curated content between promotional posts.
- Share it. When sharing curated content, attribute your content and give credit to the original source whenever possible. Add commentary or pose a question to your followers to capture their attention and/or explain why this content is relevant to them.
Now you’re ready to start curating content for your small business social networks! Follow these tips to add variety and value to your small business marketing efforts while saving time.
Source: Twitter Small Business