You’ve heard of them. You’ve seen people use them. But what are Snapchat geofilters? They are graphic overlays that Snapchat users can apply to their Snaps. Geofilters help the user communicate the “where and when” of a Snap in a fun, cool way.
Local businesses can create and publish their own on-demand geofilters for a place of business or special event. It’s a creative way to help customers decorate their Snaps and Stories. As a business, you can highlight your brand, logo and trademarks with a geofilter. You can set up a custom geofilter to be available for an hour or up to 30 days.
To date, over half a million geofilters have been submitted, and every day, Snaps overlaid with geofilters are viewed hundreds of millions of times.
The social network offers these tips for setting up a new geofilter.
Need help setting up your business geofilter? Contact us.