Worldwide, nearly everyone has been affected by the COVID-19 pandemic. During these times, small businesses and nonprofit organizations have been especially vulnerable. It hasn’t been easy for businesses to navigate through some of the unprecedented challenges they have faced.

Over the past 6 months, Roxstar Marketing has helped clients adapt their digital marketing strategies in new and innovative ways.

This morning, Roxstar Marketing had the pleasure of sharing a few social media marketing tips at the Fort Worth Hispanic Chamber’s Virtual Coffee with the Chamber. These are simple things that your business or nonprofit can use during COVID-19 and beyond.

If customers cannot find your business on Google, does it really even exist?

Being found on Google is much more than just having a business listing.

Business owners often contact our agency after a customer has posted a negative review online. They usually want to know how to remove a negative review. After all, a bad review can easily damage the reputation of a small business.

You already know that your customers (and potential customers) are increasingly discovering new information and products on Facebook. So why not target them on Facebook to drive actions online? 

Looking to improve your social media engagement? Facebook Live could be the answer.

Content curation involves sorting through the huge amount of content available and sharing the best of that content with your followers in a meaningful and organized way. Curating content helps add variety to your network and can provide value to your followers, if done effectively.